A new digital tool at the heart of the Municipal Maturity Model (3M)

The Association of Manitoba Bilingual Municipalities (AMBM) is officially launching today its new digital platform, My bilingual municipality. Building together., a space for dialogue and feedback designed to support the continuous improvement of municipal services within Manitoba’s bilingual municipalities.

The platform aligns with the regulatory framework of the Municipal Maturity Model (3M), a structuring tool developed by the AMBM to support member municipalities in the progressive implementation of high-quality municipal services in both official languages—English and French.

“This initiative reflects our vision of municipal bilingualism rooted in people’s lived experiences. By creating a structured space for feedback, we are providing municipalities with reliable data to make informed decisions, strengthen their services, and build dynamic and sustainable communities,” said Mr. Ivan Normandeau, Reeve of the Rural Municipality of La Broquerie and President of the AMBM.

As the order of government closest to residents, municipalities play a tangible, day-to-day role in the development and vitality of bilingual communities. The My bilingual municipality. Building together. platform recognises that strong, attractive, and resilient bilingual communities cannot be built without the active and ongoing participation of residents.

A key feature of the platform is the active and continuous engagement of residents. Unlike a one-time consultation, residents are invited to share their needs, experiences, and priorities at any time within their community, fostering an ongoing dialogue between the municipality and its population.

“The 3M is built on a core principle of local governance: municipalities are drivers of their own planning, continuous improvement, and evolution, in constant dialogue with their community. The platform formalises this dialogue by directly connecting these ambitions to the voices of residents,” explained Mr. Justin Johnson, Chief Executive Officer of the AMBM.

In keeping with the commitments of the 3M, Manitoba’s bilingual municipalities are taking concrete action to address current challenges and generate a real impact on the prosperity of their communities. Feedback collected through the platform will support continuous improvements in the planning and delivery of municipal services in both official languages, while also contributing to stronger intergovernmental collaboration.

The AMBM invites residents, member municipalities, partners, and media to explore My bilingual municipality. Building together. at: ambm.ca/en/my-bilingual-municipality/ and to take part in this collective effort to strengthen the vitality of bilingual communities across Manitoba.

This initiative is part of a close and lasting partnership with the Governments of Manitoba and Canada. We wish to acknowledge the essential collaboration of our government partners and extend our sincere thanks, in particular, to the department of Municipal and Northern Relations and the Manitoba Francophone Affairs Secretariat, whose ongoing support has been instrumental in the success of this project.

About the AMBM

The AMBM is the voice of bilingual municipal leadership in the province of Manitoba. It represents 16 municipal governments committed to offering services in both official languages to their residents. Together, these municipalities represent the majority of Manitoba’s population. Manitoba’s bilingual municipal leadership also leads the AMBM Group, a consortium of three organizations with complementary mandates: the AMBM, the Economic Development Council for Manitoba Bilingual Municipalities (Conseil de développement économique des municipalités bilingues du Manitoba, or CDEM) and Eco-West Canada (EWC), which specializes in the green economy. Complementing each other, these three organizations actively contribute to the development, vitality and sustainability of the province’s Official Language Minority Communities (OLMC) and the province as a whole.

Information: Office of the Chief Executive Officer (O-CEO), 204-289-4077, bcdd-oceo@ambm.ca.