{"id":5475,"date":"2026-04-23T09:42:37","date_gmt":"2026-04-23T14:42:37","guid":{"rendered":"https:\/\/vvgut0abxs.wpdns.site\/?p=5475"},"modified":"2026-05-05T15:31:52","modified_gmt":"2026-05-05T20:31:52","slug":"the-ambm-welcomes-manitobas-investment-in-support-of-eco-west-canadas-serti-project","status":"publish","type":"post","link":"https:\/\/ambm.ca\/en\/the-ambm-welcomes-manitobas-investment-in-support-of-eco-west-canadas-serti-project\/","title":{"rendered":"The AMBM Welcomes Manitoba\u2019s Investment in Support of Eco-West Canada\u2019s SERTi Project"},"content":{"rendered":"<h1 style=\"font-weight: 400;\">The President of the Association of Manitoba Bilingual Municipalities (AMBM) and Reeve of the Rural Municipality of La Broquerie, Mr. Ivan Normandeau, issued the following statement to highlight the confirmation of a $400,000 investment by the Manitoba government in support of Eco\u2011West Canada (EWC), a subsidiary of the AMBM. This critical investment will allow for the implementation of the initial phases of the Southeast Regional Transportation Initiative (SERTi):<\/h1>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/news.gov.mb.ca\/news\/?archive=&amp;item=73497\" target=\"_blank\" rel=\"noopener\">On Earth Day, the Minister of the Environment and Climate Change, the Honourable Mike Moyes, confirmed a significant commitment by the Manitoba government in support of EWC<\/a>, aimed at strengthening its operational capacity on the ground and ensuring continuity of work related to the planning and early implementation of the first phases of SERTi.<\/p>\n<p style=\"font-weight: 400;\">SERTi is an ambitious regional initiative designed to advance sustainable mobility in rural settings. It builds on a rigorous feasibility study and is rooted in close collaboration among municipalities, local communities, and on\u2011the\u2011ground partners.<\/p>\n<p style=\"font-weight: 400;\">The initiative includes, among other components, the installation of Level\u202f2 and Level\u202f3 electric\u2011vehicle charging stations across southeastern Manitoba; the acquisition of electric and plug\u2011in hybrid vehicles, as well as electric bicycles; and the development of sustainable mobility hubs integrating public transit and active transportation infrastructure. This represents a decisive step toward more accessible, affordable, and environmentally responsible mobility, fully aligned with the priorities set out in the <a href=\"https:\/\/ambm.ca\/site-content\/uploads\/2025\/05\/ENG-Prosperity-Framework-AMBM-2025.pdf\" target=\"_blank\" rel=\"noopener\"><em>Prosperity Framework for Manitoba\u2019s Bilingual Municipalities<\/em><\/a><em>.<\/em><\/p>\n<p style=\"font-weight: 400;\">The AMBM wishes to recognize the leadership and vision of the Minister of Environment and Climate Change, the Honourable Mike Moyes, as well as the Manitoba government\u2019s commitment to advancing initiatives that directly contribute to the objectives of <a href=\"https:\/\/www.gov.mb.ca\/netzero\/index.html\" target=\"_blank\" rel=\"noopener\">Manitoba\u2019s Path to Net Zero<\/a>. This announcement marks the beginning of substantive work to translate these strategic orientations into tangible benefits for local communities.<\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/ambm.ca\/en\/our-bilingual-advantage-mobilizing-municipalities-for-a-truly-bilingual-manitoba\/\" target=\"_blank\" rel=\"noopener\">Committed to on March 19<sup>th<\/sup> by the Premier of Manitoba, the Honourable Wab Kinew, during an AMBM leadership meeting,<\/a> this $400,000 investment demonstrates the provincial government\u2019s clear willingness to support concrete, regionally adapted solutions to accelerate the transition toward low\u2011carbon, sustainable mobility in rural Manitoba. The AMBM wishes to acknowledge the Premier\u2019s leadership and his tangible support for Eco\u2011West Canada\u2019s work on the ground.<\/p>\n<p style=\"font-weight: 400;\">Building on a relationship of trust developed over several years with municipal administrations, Eco\u2011West Canada is well positioned to support communities in the delivery of structuring projects that respond to local needs while advancing provincial priorities related to greenhouse\u2011gas emission reductions.<\/p>\n<p style=\"font-weight: 400;\">At a time when the impacts of climate change are increasingly evident across Manitoba, it is essential to act not only on emissions reduction but also on climate adaptation. In this regard, Eco\u2011West Canada\u2014through its recent partnership with the Canadian Urban Institute (CUI)\u2014stands out as a key partner to support municipalities in implementing practical, integrated solutions tailored to local realities.<\/p>\n<p style=\"font-weight: 400;\">The AMBM looks forward to continuing this collaborative work with the Manitoba government, Eco\u2011West Canada, and all partners involved. With provincial support now confirmed, its subsidiary is able to move from planning to action by launching the first implementation steps. That said, the work does not end here: AMBM and Eco\u2011West Canada will continue to work closely with the Manitoba government to mobilize additional investments, particularly at the federal level, with the goal of maximizing the scale and community benefits of these projects and building more resilient communities better equipped to meet today\u2019s and tomorrow\u2019s climate challenges.<\/p>\n<p style=\"font-weight: 400;\"><strong>About the AMBM<\/strong><\/p>\n<p style=\"font-weight: 400;\">The AMBM is the voice of bilingual municipal leadership in the province of Manitoba. It represents 16 municipal governments committed to offering services in both official languages to their residents. Together, these municipalities represent the majority of Manitoba\u2019s population. Manitoba\u2019s bilingual municipal leadership also leads the AMBM Group, a consortium of three organizations with complementary mandates: the AMBM, the Economic Development Council for Manitoba Bilingual Municipalities (<em>Conseil de d\u00e9veloppement \u00e9conomique des municipalit\u00e9s bilingues du Manitoba<\/em>, or CDEM) and Eco-West Canada (EWC), which specializes in the green economy. Complementing each other, these three organizations actively contribute to the development, vitality and sustainability of the province\u2019s Official Language Minority Communities (OLMC) and the province as a whole.<\/p>\n<p style=\"font-weight: 400;\"><strong>Information:\u00a0<\/strong>Office of the Chief Executive Officer (O-CEO), 204-289-4077,<strong>\u00a0<\/strong><a href=\"mailto:bcdd-oceo@ambm.ca\">bcdd-oceo@ambm.ca<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The President of the Association of Manitoba Bilingual Municipalities (AMBM) and Reeve of the Rural Municipality &#8230;<\/p>\n","protected":false},"author":8,"featured_media":3927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[230,241],"tags":[],"class_list":["post-5475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-statements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SERTi: AMBM Welcomes Manitoba\u2019s $400,000 Investment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ambm.ca\/en\/the-ambm-welcomes-manitobas-investment-in-support-of-eco-west-canadas-serti-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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